In achieving the development of Tarakan City, the role of land transportation has an important and strategic position, so the policies need to be integrated into a single land transportation management policy and its impact on the economy of the people in Tarakan City. The strategy pursued through efforts to provide promotion to the desired consumer market, providing quality assurance for the products (services) offered, and providing maximum service to consumers. ![]() SO strategies (strength and opportunities) are carried out to utilize the company's strengths to capture the opportunities that the company has. Mulia Wisata Perkasa has been on the right track by continuing to strategy growth. Mulia Wisata Perkasa is currently implementing the SO (strength and Opportunities) strategy, with strength 2 and opportunites 1.63. The results of the study show that the right strategy is applied to PT. ![]() ![]() Data analysis using SWOT methods and cartesius diagrams. The research is descriptive and uses primary data as a source of data obtained through interviews with respondents. Mulia Wisata Perkasa Banda Aceh which is seen in terms of strengths, weaknesses, opportunities and obstacles. This study aims to analyze the management of mini bus transportation at PT.
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June 2023
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